This Michelob ULTRA Ad Encourages Consumers to Be Active and Social

By: Katherine Pendrill - Nov 17, 2016
References: youtube
Picking up where the Super Bowl spot left off, the latest Michelob ULTRA ad continues to draw the connection between our active and social lives. Unlike other beer commercials that tend to focus on the hard-partying side of drinking, this ad demonstrates the consumers don't have to give up beer to enjoy a healthy lifestyle.

The new Michelob ULTRA ad is titled 'Weather' and it follows several men and women braving the harshest outdoor conditions in the pursuit of physical fitness. After pushing themselves to work out even when the weather is bleak, the fitness-savvy individuals are then seen meeting up at the bar for a round of Michelob ULTRA. To underscore the health-conscious angle, the ad emphasizes that the beer is a low-calorie and low-carb option for those looking to indulge.

The clever ad is likely to appeal to health-conscious millennials looking for a way to balance their fitness goals with their active social lives.