See more images of the Michaela Schmid 'Shabby Chic' collection above.
Implications - The idea of romanticism is advantageous for designers. Females who grew up listening to fairy tales want the happy ending childhood stories promise them. Through their fashions, they can project their inner damsels-in-distress or princesses in a modern way. Ideas such as petal-covered clothing promotes the romantic aesthetic and therefore, evokes the consumer's desire to have a happy ending.