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Mathematically Inspired Knitwear

The Micaela Greg Fall 2013 Lookbook is a Visual Masterpiece

— September 16, 2013 — Fashion
The Micaela Greg Fall 2013 Lookbook is being unveiled via video in a new short film. The black and white mini movie, directed by Danno Watts, features models lounging in Micaela Greg’s irresistible knitwear. According to co-designer Karen Potesta, the collection was inspired by naturally occurring mathematics, such as shadow patterns or light refractions. The result is gorgeously patterned and striped scarves, cardigans and sweaters. Overall, the collection looks super cozy, oversized and casual – the perfect addition to your fall shopping.

The video is also really fun, cut to the sound of Lisa Papineu’s insanely catchy track ‘Two Perfect Moments.’ If you’re interested in staying warm, comfortable and chic, the Micaela Greg Fall 2013 Lookbook will make for great inspiration this season. I’m a firm believer in that you can never have too many cardigans; especially soft, asymmetrical gems like these.
Trend Themes
1. Mathematical Fashion - Opportunity to integrate mathematical concepts and designs into the fashion industry and appeal to those interested in science and technology.
2. Video Lookbooks - Opportunity to innovate the fashion industry with video lookbooks, providing a visually appealing and engaging way to showcase products.
3. Comfortable Fashion - Opportunity to focus on creating comfortable clothing that is both casual and chic, appealing to consumers who prioritize comfort and style.
Industry Implications
1. Fashion - The fashion industry has the opportunity to incorporate mathematics into designs and experiment with video lookbooks to showcase products.
2. Technology - The use of mathematical concepts and designs in fashion presents a potential area of collaboration between the fashion and technology industries.
3. Retail - Retailers have the opportunity to showcase comfortable and cozy clothing, especially during the fall season, with the use of video lookbooks.
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