This Mexican Distilled Liquor is Inspired by Moonshine

By: Rebecca Byers - Dec 4, 2015
References: lovelypackage
Juan Montana is a Mexican distilled liquor inspired by moonshine and the accompanying culture in the southern states during US prohibition. The mason jar-like bottle adds to the homemade aesthetic, while the artisan-inspired black and white label recalls imagery of hyper-local distillation methods.

Given that during prohibition era moonshine was produced at night (under the "moon's rays"), the packaging scheme for Juan Montana is inspired by a typical character living a hermit life in the southern US mountains during this intriguing period of history.

The prohibition-inspired Mexican distilled liquor brand tapped the creative team at Sociedad AnĂ³nima, who chose to illuminate a rustic style derived from the natural essence of old-fashioned elements included in the unique formulation.