Metropolitan Home Magazine Has Been Reinvented for Millennials

By: Katherine Pendrill - Sep 12, 2016
References: subscribe.hearstmags & washingtonpost
Once the go-to source for design inspiration, Metropolitan Home magazine is now reinventing itself for a new generation that is beginning to buy and decorate homes.

Metropolitan Home magazine relaunched this year after ceasing publication back in 2009. The magazine is now targeting millennials instead of their boomer parents, who previously made up the majority of the publication's readership base.

In order to win over city-dwelling millennials, the magazine will feature contemporary decor, social media influencers and urban design ideas that will appeal to new homeowners and those who are in the early stages of starting a family. As editorial director of the Hearst Design Group Newell Turner explains, "People are reaching the age of late 30s and early 40s and it's time to make a place called home. We felt this was an opportunity to start building a relationship with the next generation of homeowners."