Superstar

Hermès' Metamorphosis Ad Quirkily Shows Off Its Products

By: Laura McQuarrie - Published: Mar 29, 2014 • References: hermes and luxuryshoppers.net
'Metamorphosis, an Hermès Story' takes viewers on a surreal journey through some of its product offerings. Julien Vallée, a Canadian graphic designer and director developed the video for Hermès, artfully morphing one object into another.

The fast-paced film begins by showing a sliver of the moon, which is then turned into the iconic circular Hermès logo. From there, color takes hold and a range of bangles, shoes, purses, gloves, pillows and ties are beautifully presented. One of the constants throughout the video is a recurring jungle theme, which ties in perfectly with the Hermès Spring/Summer 2014 campaign. At the end, the video comes full circle and returns to the night sky and once again displays the Hermès logo.