Hermès' Metamorphosis Ad Quirkily Shows Off Its Products

By: Laura McQuarrie - Published: Mar 29, 2014 • References: hermes &
'Metamorphosis, an Hermès Story' takes viewers on a surreal journey through some of its product offerings. Julien Vallée, a Canadian graphic designer and director developed the video for Hermès, artfully morphing one object into another.

The fast-paced film begins by showing a sliver of the moon, which is then turned into the iconic circular Hermès logo. From there, color takes hold and a range of bangles, shoes, purses, gloves, pillows and ties are beautifully presented. One of the constants throughout the video is a recurring jungle theme, which ties in perfectly with the Hermès Spring/Summer 2014 campaign. At the end, the video comes full circle and returns to the night sky and once again displays the Hermès logo. Stats for Surreally Morphing Fashion Ads Trending: Older & Warm
Research: 1,513 clicks in 113 w
Interest: > 3 minutes
Concept: Metamorphosis
Related: 65 examples / 50 photos
Segment: Females, 18-55
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