AWAYTOMARS Implemented the Input of a Global Community for Its Series

By: Riley von Niessen - Oct 12, 2016
References: awaytomars &
A company that has roots in both London and Lisbon, AWAYTOMARS, is proud of its unique creative process -- which is portrayed in its new line of metallic menswear.

As AWAYTOMARS claims on its website, it outsources "the initial stages of the creative process to the general public" -- allowing people from all around the world to submit their own drawings and ideas. In doing this, those who've done so have the chance to see their vision brought to life -- giving AWAYTOMARS the rights to take reign on the rest of the process.

Most recently, the company used this inclusive practice for a line of metallic menswear, which was presented as a part of its Spring/Summer 2017 range during ModaLisboa.