The metal-framed Aquaskipper is a fantastic toy that minimizes the impact to the environment and maximizes on the fun in the water. It's also a great workout.
Implications - Now that less people are currently being impacted by the economic downturn, consumers have a desire to express their feelings of financial well-being. A new group of affluent young consumers are looking for ways to express themselves through their purchases. Companies can attract this valued group by creating products that cater to their aspirational lifestyle.