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Luxe Metal Charging Cords

The POSH iPhone Cables are Built Using Alloy Casing to Prevent Breakage

— July 19, 2016 — Tech
Often times the charging cables that accompany iPhone mobile devices can fray overtime, which is why the metal charging cord design of the POSH cables is much more durable and long-lasting. Despite the use of metal, the cables are ultra thin and slender making them ideal to use on a daily basis.

The POSH cords opt for a refined aesthetic complete with a metallic extension that connects from the mobile into the USB port. The use of a stronger material such as alloy ensures that the wires stay together inside and fraying does not occur. The cables are also ultra thin with a one millimetre thickness. Fun pastel colors add a feminine element as well as personal distinction to the charging cables.
Trend Themes
1. Metal Charging Cords - Opportunity for electronic accessory companies to innovate with metal materials to improve durability and longevity of charging cables.
2. Ultra Thin Cables - There is potential for charging cable manufacturers to explore the design of ultra-thin cables for better user experience and portability.
3. Personalized Charging Cables - Customizable charging cables present an opportunity for companies to offer consumers personalization options and stand out from competitors.
Industry Implications
1. Consumer Electronics - There is potential for companies in the consumer electronics space to create innovative charging cables that cater to consumers' needs beyond function to create a unique user experience.
2. Fashion Accessories - Fashion accessory companies could explore the design of charging cables that also act as a stylish accessory, bridging the gap between fashion and technology.
3. Custom Printing - The ability to customize charging cables opens up opportunities for custom printing companies to offer personalized options for brands or individuals.
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