This year, Greenpeace UK is helping to deliver an urgent message from Santa: "global warming could cancel Christmas."
Santa has taken to social media to get the word out about the danger his home in the North Pole is in, due to the melting ice. Greenpeace UK got Downton Abbey’s Mr. Carson to play the role of a somber Santa Claus to inform Children that for once, he is not delivering a message with good tidings. Santa delivers this message from a dark, decrepit setting where dripping water can be heard — reiterating how much melting is going on.
So far, over 4.5 million people have added their names to the list of people who want to ’Stop the Melt.’ Among the millions, this includes celebrities like Vivienne Westwood, Madonna, Paul McCartney.
Stats for Melting North Pole PSAs
Trending: Older & Warm
Research: 1,403 clicks in 127 w
Interest: > 3 minutes
Concept: Message From Santa
Related: 82 examples / 63 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: diy mammal floats, spectacular polar bear puppets, and polar ice sculptures.
Melting North Pole PSAs
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