This Mercedes-Benz Super Bowl commercial features William Dafoe, Kate Upton and Usher and plays right into the fantasy every car ad perpetuates.
The reason magazines put beautiful women on the hoods of sexy cars is to convey the message that if you get this car, you can also get this woman. Obviously when you buy the car, there’s no beautiful woman waiting for you on the hood, but the idea is that it is a status symbol and will lead to a new life.
This commercial pits William Dafoe as a devil-like character who sits down and offers everything that comes with the new Mercedes-Benz CLA. The man sitting across from him suddenly flashes to scenes of him arriving to award shows, dancing beside Usher and becoming famous. Then he snaps out of it when he realizes the price is one he can afford on his own.
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