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Interactive Music Videos

Mercedes-Benz GLK Digitalism Ads

 
Bianca Bartz
Bianca Bartz
4,695 Trends
18.5 MM Views
3,889 Comments

A new website for the Mercedes-Benz GLK features one of today’s hottest digital phenomenons: remixing videos.

The newly launched site lets you design your own Mercedes, selecting things like color and rims, as it showcases the GLK through an interactive music video to the song “Taken Away” by Digitalism, an electro house duo from Hamburg, Germany.

In the video, you get to cruise around in the new GLK as you explore a hip city. Objects and scenery are then transformed as you sweep by in the awe-evoking German sports car.

As Digitalism’s track plays in the background, users have the ability to manipulate the music through their interaction with surrounding objects.

To further boost their appeal to fans, Digitalism is offering their new album as a free download.


 Score:
5.7
Peaked and Warm
3,460 Clicks in
90 w 0 d 8 hr 24 min
Pub: May 20, 08

REFERENCES
vids.myspace
mercedes-glk

TAGS
autos interactive internet lifestyle marketing media pop culture

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