Mercedes-Benz GLK Digitalism Ads

By: Bianca Bartz - Published: • References: vids.myspace & mercedes-glk
A new website for the Mercedes-Benz GLK features one of today's hottest digital phenomenons: remixing videos.

The newly launched site lets you design your own Mercedes, selecting things like color and rims, as it showcases the GLK through an interactive music video to the song “Taken Away” by Digitalism, an electro house duo from Hamburg, Germany.

In the video, you get to cruise around in the new GLK as you explore a hip city. Objects and scenery are then transformed as you sweep by in the awe-evoking German sports car.

As Digitalism's track plays in the background, users have the ability to manipulate the music through their interaction with surrounding objects.

To further boost their appeal to fans, Digitalism is offering their new album as a free download. Stats for Interactive Music Videos Trending: Older & Average
Traction: 4,398 clicks in 403 w
Interest: 4 minutes
Concept: Interactive Music Videos
Related: 59 examples / 45 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: device-controlling gloves, illuminating artist sneakers, and boozy root sodas.