The Mercedes-Benz E-Class Creates a Spooky Safety Commercial

By: Shelby Lee Walsh - Published: Mar 15, 2010   Updated: Jun 14 2011 • References: mbusa & adsoftheworld
The Mercedes-Benz E-Class is one car that won't give you an unexpected surprise -- excluding this commercial of course. Dubai-based advertising agency Impact BBDO illuminates the new Blind Spot Assist feature that comes with every Mercedes-Benz E-Class vehicle in the most interesting way possible.

Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad.

Implications - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers. Stats for Anti-Blind Spot Ads Trending: Older & Chilly
Research: 2,901 clicks in 324 w
Interest: 4 minutes
Concept: Mercedes-Benz E-Class
Related: 96 examples / 74 photos
Segment: Males, 18-55
Comparison Set: 35 similar articles, including: sand-toned supercars, intelligent off-road autos, and melted luxury cars.