The Mercedes-Benz E-Class is one car that won't give you an unexpected surprise -- excluding this commercial of course. Dubai-based advertising agency Impact BBDO illuminates the new Blind Spot Assist feature that comes with every Mercedes-Benz E-Class vehicle in the most interesting way possible.

Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad.

Implications - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers.