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Mercedes-Benz Concept

Ocean Drive Convertible

— September 4, 2007 — Autos
Mercedes-Benz is making a point of staying ahead of the game with the release of its Concept Ocean Drive four-door convertible

"At the North American Auto Show Detroit, Mercedes-Benz is adding to its reputation as a pioneer and design trendsetter among premium carmakers", writes YouTube user, CarlosLongoriaAMG. "Not having to work to a design brief or production specifications left the designers free to get on with the job of developing the world's most comfortable and elegant convertible."

Check out the video!
Trend Themes
1. Luxury Convertible Cars - Developing more luxurious and elegant convertible cars could be the next disruptive innovation opportunity for carmakers.
2. Zero-gravity Seats - Incorporating zero-gravity seats into convertible cars could provide a competitive edge by offering unmatched comfort.
3. Smart Convertible Tops - Integrating smart convertible tops that automatically adjust based on weather conditions would be a valuable innovation for premium carmakers.
Industry Implications
1. Automotive Industry - Automakers can make use of the innovative techniques used in developing the Mercedes-Benz Concept Ocean Drive Convertible to create new luxury models.
2. Luxury Car Industry - Luxury car brands can leverage the trend of developing plush, convertible models with unmatched comfort to attract high-end customers.
3. Design Industry - Designers can explore integrating disruptive features like zero-gravity seats and smart convertible tops into luxury convertible car models to enhance their appeal.
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