Mercedes-Benz continues to leverage their brand with expansion into new product categories.  The new Mercedes-Banz Carbon bike is ultra light weight and a priced accordingly at $3,650.  But, how can you really put a price on a carbon fiber bike with a bad ass brand?

GizMag foreshadows that, “later this month a second Mercedes-Benz product will be unveiled that is constructed mainly of carbon fibre – the Carbon Bike, the new flagship human-powered Merc. Thanks to its ultra-lightweight carbon-fibre frame, this US$3665 thoroughbred weighs in at a mere 8.3 kilograms.” 

This is the future of bicycling, so ante up and become a part of it…