Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Menu-Inspired Merch Collections

Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style

— November 2, 2022 — Marketing
To accompany a newly designed menu at all of its restaurants, Mellow Mushroom created a menu-inspired merch collection that captures its essence. The extremely saturated colors and 70s-style graphics that draw inspiration from concert posters convey what Mellow Mushroom describes as "the menu’s combination vintage and futuristic feel."

Food and bev brands are making merch to grab the attention of young consumers, all the while delivering comfort-focused products that uniquely show off the brand's style and spirit.

Online, fans can purchase not only apparel designs but also poster prints. Mellow Mushroom is partnering with CORE (Children of Restaurant Employees) in November and December so that a portion of all sales from the new menu-inspired Mellow Wonderland merchandise collection will support food and beverage employees with children who face health, natural disaster, or other crises.
Trend Themes
1. Menu-inspired Merch - Brands can create merch collections inspired by their menu designs to capture their brand's essence and attract the attention of customers.
2. Comfort-focused Products - Food and beverage companies can create comfort-focused products that incorporate their brand's style and spirit, making the products unique and appealing to customers.
3. Philanthropic Partnerships - Companies can form philanthropic partnerships to donate profits from merch sales to support food and beverage employees and their families during crises or uncertain times.
Industry Implications
1. Food and Beverage - The food and beverage industry can create themed merch to showcase their brand and attract younger customers who value unique products.
2. Fashion and Apparel - The fashion and apparel industry can partner with food and beverage companies to create limited edition merch collections that showcase the company's retro-futuristic style and graphics.
3. Non-profit - Non-profit organizations that benefit families in the food and beverage industry can partner with companies to receive donations from merchandise sales, supporting families in need.
5.7
Score
Popularity
Activity
Freshness