If it were a character from the Transformers franchise, the Mentalgassi Camera would definitely be way too conspicuous to avoid detection.
This wicked larger-than-life street art caravan install can be spotted in Getxo, Spain. In fact, the Mentalgassi Camera looks so realistic that it almost seems like it could actually take giant pictures. It's even paired with jumbo-sized film canisters, which makes the cleverly disguised caravan seem all the more deceptive.
Implications - Consumers are appreciative of products that look like other objects because they feel the added novelty of an object appearing as one thing, but serving another purpose enhances the product's intrinsic value. As such, corporations looking to make their goods more attractive to consumers may consider inventive incognito product designs.
Stats for Jumbo Camera Street Art
Trending: Older & Chilly
Research: 2,184 clicks in 275 w
Interest: 4 minutes
Concept: Mentalgassi Camera
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: jumbo office supplies, super sized motorcycles, and expressive street art.
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