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The Mental Health Foundation Campaign is Creative and Surreal

By: Armida Ascano - Published: Dec 18, 2010 • References: ibelieveinadv
The Mental Health Foundation campaign is looking to help those with a crowded mind. The easiest and most direct way to communicate this message is by replacing a person's head with a bundle of random objects... literally.

The print ads feature people with objects on their shoulders where their heads should be. The accompanying copy reads "What's playing on your mind," bringing the Mental Health Foundation campaign home with one look. Check the ads out in the gallery. Stats for Doll-Headed Ads Trending: Older & Chilly
Research: 4,496 clicks in 284 w
Interest: 2.3 minutes
Concept: Mental Health Foundation Campaign
Related: 91 examples / 70 photos
Segment: Females, 12-55
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