Lewk Uses Algorithms to Curate Fashionable Looks for Customers

By: Meghan Young - Apr 12, 2016
References: lewk & techcrunch
Lewk is a menswear subscription box that stands out from similar services. Instead of relying on stylists as other fashion subscription services do, it embraces the technological side of this product. Lewk essentially relies on algorithms in order to curate the box of fashion for men. It's pretty easy how it works as well.

When people sign up for the menswear subscription service, they fill out a quick survey that allows them to specify their preferred fit, colors and styles. Tech Crunch writes, "Then, the service gets a little abstract, asking things like what city inspires you and what are your job aspirations." This portion is what really lets things get interesting in terms of style.