New Zealand label misteR has seen ten seasons creating tailored preppy wares for the discerning New Zealand man; this season breaks out into women's wear with a sexy mens wear edge.
The label's Summer 2011/2012 Southern hemisphere range titled 'Shoebox Diorama' features checks, polka dots and stripes -- a bright and sunny take on the often more seriously-sided world of suiting. Pieces are styled together with a playful edge, with patterns colliding.
Women's offerings hark back to classic pieces for men, such as the 'Piper Dress.' If you have ever thrown on your boyfriend's shirt in the morning to get the newspaper, the shape will be familiar; a re-worked men's shirt becomes an oddly sexy dress, paired with a misteR cropped blazer. The Alex Jacket and Alex Pant resemble your grandfather's tweed suit slimmed down and sexed up, styled with a playful green heel.
The range, which is shot complete with bow ties, knee socks and balloons, walks the line between demure school girl and sexy teacher. Each outfit shows off the impeccable tailoring from this previously all-menswear label.
Stats for Androgynous Prepster Fashion
Trending: Older & Warm
Research: 5,650 clicks in 237 w
Interest: 4 minutes
Concept: Menswear For Women
Related: 122 examples / 94 photos
Segment: Neutral, 18-55
Comparison Set: 45 similar articles, including: eccentric snobby lookbooks, perfectly preppy presentations, and hot hipster campaigns.
Perfectly Preppy Presentations
Eccentric Snobby Lookbooks
Hot Hipster Campaigns
Preppy Boyish Ensembles
Retro Schoolgirl Fashion