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Tighty-Whitey Fixers

The Men's Underwear Repair Kit Will Help You in a Cinch

— June 12, 2011 — Fashion
The Men's Underwear Repair Kit will sure come in handy when it comes to rips and tears in your drawers.

The kit includes iron-on patches, white-out, duct tape, elastic waistband, a needle and thread, safety pins and a 32-page manual on how to fix your favorite pair of underoos. The Men's Underwear Repair Kit is easily the best way to preserve your lucky underpants for as long as possible. Every solution possible is provided thanks to the handy tips in the manual.

The kit is perfect for those undergarments that are no longer white, have more holes than material and, as to the writing on the box quips, "is older, wiser, and has gotten luckier than most boy-band members."

If you're looking for a gift for Father's Day, this may be the perfect gift for dear old dad.
Trend Themes
1. Men's Underwear Repair Kits - Disruptive innovation opportunity: Develop a subscription-based model that sends regular repair kits to customers, increasing brand loyalty and reducing waste.
2. DIY Clothing Repair - Disruptive innovation opportunity: Create an app or online platform that offers step-by-step tutorials and connects users to local tailors and repair shops.
3. Sustainable Fashion - Disruptive innovation opportunity: Design and manufacture underwear using environmentally friendly materials and zero-waste production techniques.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Launch an online store that specializes in men's underwear repair kits, offering various options and subscription plans.
2. Fashion Retail - Disruptive innovation opportunity: Collaborate with underwear brands to incorporate repair kits with their products, creating a new selling point and extending the lifespan of their items.
3. Textile Manufacturing - Disruptive innovation opportunity: Incorporate self-healing fabric technology into men's underwear, eliminating the need for repair kits altogether.
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