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Unhealthy Gender Bashing Edit
Are Men’s Health Magazine Ads Sexist or Stupid?

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Unhealthy Gender Bashing
Are Men’s Health Magazine Ads Sexist or Stupid?
Unhealthy Gender Bashing - Are Men’s Health Magazine Ads Sexist or Stupid? (GALLERY) 2
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Unhealthy Gender Bashing - Are Men’s Health Magazine Ads Sexist or Stupid? (GALLERY)
Are Men’s Health Magazine Ads Sexist or Stupid?
 Published: Jan 27, 09
Comments: 3 Views: 3,324

This is not a sexist ad campaign per se, but it surely is one in bad taste.

Aiming to communicate that Men’s Health Magazine is “all about men,” these new German ads by KNSK, Hamburg show images of unhealthy women suffering while doing cardio, riding a bicycle and having a run.

I would think a good ad agency could come up with a witty idea to illustrate the male target demographic of the magazine without resorting to showing women as out of shape and not healthy.

The ads were photographed by Marcel Schaar with creative director Tim Krink and art director Thomas Thiele.

References:  coloribus, arabaquarius.blogspot

Filed In: marketing,  print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Unhealthy Gender Bashing or comment about Are Men’s Health Magazine Ads Sexist or Stupid?.

Bianca Bartz on Jan 27, 09  4,602 Trends   3,655 Comments
Ohhh, I can just imagine the comeback ads this could ignite! Imagine the unfit men women could feature in a response campaign. Could be viral!
Bianca Bartz on Jan 27, 09  4,602 Trends   3,655 Comments 0
Ayman Helweh on Jan 27, 09  2,236 Trends   2,641 Comments
I agree B, it is totally stupid and not even that witty. So health is for men only. Agh.
Ayman Helweh on Jan 27, 09  2,236 Trends   2,641 Comments 0
Marissa Brassfield on Jan 27, 09  3,613 Trends   4,284 Comments
I just don't know what this accomplishes in promoting a men's magazine. If it's to prove that women 'can't hang' with men in terms of fitness and therefore 'can't hang' with Men's Health Magazine, that's a lame point to make. We already know that men's and women's bodies are completely different. If it's to prove that women wouldn't be interested in the content inside Men's Health Magazine, why not do what Playboy has done and just put scantily-clad women on the cover?
Marissa Brassfield on Jan 27, 09  3,613 Trends   4,284 Comments -1


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Unhealthy Gender Bashing