Gram is a Mens Footwear Brand That Focuses on Process and Experimentation

By: Emilie Picillo - Published: May 28, 2014 • References: and coolhunting
Gram Shoes of Stockholm is a technically driven men’s footwear brand made in Hong Kong and designed by three Swedes. Gram has been quietly yet persistently gathering a cult following since its arrival in 2005.

It's the creative outlet of designer Hong Kong-based Alexis Holm, Johan Larsson and their cohort, Anna Stenvi. The shoes are a rare breed of creativity and technical inquisitiveness, married to superior quality of construction enabled by Gram's in-house research and development work.

The shoes come in lovely silhouettes and prints that are suited to variable tastes. You can tell that Holm is more interested in the process, journey and experimentation that come with producing a brand new product. His Hong Kong location puts him close to his suppliers, while styles are still influenced by Swedish design.