This Striking Men's Editorial was Done for Masses Magazine

By: Lacey-Jane Walsh - Published: Dec 30, 2013 • References: massesmagazine &
This unusual men's editorial for Masses Magazine is called 'Mantle', and appears to be set in a laboratory of some sort. These shots focus on two extremely well groomed gentlemen (Alexander Ferrario and Pascal de Wolff), who sport slicked back hair and formal attire.

This stylish duo are photographed doing various bizarre tasks around the lab. In one of these shots, one model massages the other's face as he lies on a steel table. In another shot, the pair seem to be taking part in some kind of simulation together. These striking lab partners have ditched traditional lab coats for black trench coats, fur coats and matching sweaters.

This imaginative men's editorial, shot by Joe Lai, stirs together fashion and science. The result is both strange and stylish. Stats for Eccentric Laboratory Editorials Trending: Older & Mild
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Concept: Men's Editorial
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Segment: Neutral, 12-35
Comparison Set: 39 similar articles, including: blasphemous beauty editorials, wild non-conformist editorials, and strikingly similar couple editorials.