Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Tututography

When Elina Brotherus Isn't Photographing Lakes, She's Photographing Men in Tutus

— January 24, 2010 — Fashion
You know Elina Brotherus is a talented photographer, because she's been able to add an element of art to photographs of men in tutus. That is no small task. Among the photographers other work are many, many photos of lakes.

This comes as no surprise considering that Brotherus is based in Helsinki, but it still makes for an intriguing portfolio. If men in tutus aren't your things, you'll definitely dig the lake stuff.

Implications - To reflect North Americans' shift towards egalitarianism, the fashion industry is experimenting with androgyny, symbolically blurring the lines of femininity and masculinity. Corporations wishing to convey themselves as progressive may similarly consider utilizing androgynous imagery in media campaigns.
Trend Themes
1. Androgynous Fashion - The fashion industry is experimenting with androgyny, blurring the lines of femininity and masculinity, creating opportunities for companies to showcase progressive and inclusive imagery in their campaigns.
2. Gender Equality in Fashion - Reflecting the shift towards egalitarianism, the fashion industry is exploring gender equality by incorporating androgynous elements into their designs and marketing strategies, creating space for companies to promote inclusivity.
3. Artistic Photography - Artistic photographers like Elina Brotherus are using unconventional subjects, such as men in tutus, to create visually engaging and thought-provoking images, offering opportunities for businesses to collaborate with artists and create unique marketing campaigns.
Industry Implications
1. Fashion - The fashion industry is embracing androgynous fashion and gender equality, opening up opportunities for companies to redefine traditional gender norms and appeal to a wider audience.
2. Creative Arts - The creative arts industry, including photography, is constantly seeking unique and unconventional subjects, providing opportunities for brands to collaborate with artists and create innovative advertising campaigns.
3. Media and Marketing - Media and marketing industries can capitalize on the trend of androgyny and artistic photography by incorporating these themes into their campaigns, creating visually striking and culturally relevant advertisements.
2.6
Score
Popularity
Activity
Freshness