The 'Men In Fight Against Breast Cancer 2012' Campaign is Artfully Hued

By: Jana Pijak - Published: Mar 6, 2012 • References: inthemoment.moderndestiny & thefashionisto
The Men In Fight Against Breast Cancer 2012 campaign features an artfully depicted image series that puts emphasis on light and color. Captured by the lens of photographer Fernando Mazza, this stunning and at times suggestive campaign stars shirtless model Diego Miguel.

Highlighting an important cause predominantly associated with women, this portrait series aids in the fight against a deadly disease. Sporting a multitude of suited separates, blazers and tailored trousers, the model is a vision in chromatic images that are both dynamic and bold. Eye-catching and fashion-forward, this A/X Armani Exchange Brazil-sponsored ad works to raise awareness with the help of Insti­tuto Viva a Difer­ença.

Diego shines in a shoot that is style-conscious while dealing with a difficult subject matter. With bold hues and gorgeous portraits, the Men In Fight Against Breast Cancer 2012 campaign raises awareness about a growing cause. Stats for Chromatic Awareness Ads Trending: Older & Average
Research: 7,711 clicks in 219 w
Interest: 4 minutes
Concept: Men In Fight Against Breast Cancer 2012
Related: 108 examples / 83 photos
Segment: Males, 18-55
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