Unilever has introduced Compressed deodorant to its Dove Men + Care, Sure Men, Lynx and Vaseline Men deodorant ranges. The Compressed cans have significantly less packaging compared to the regular deodorant can, resulting in an overall better experience for the consumer and environment. The Compressed cans are though to reduce the carbon footprint of Unilever's make deodorant category by up to 25%.
As Unilever releases this new range to the public, it's undertaken some research alongside it outlining how the men of Britain compress more into their lives. For example, the research found that 64% of men admit to using their smartphone or tablet whilst sitting on the toilet.
To celebrate the launch of of the Compressed male deodorants, Unilever is hosting an exclusive Compressed Live event in London which will squeeze the best bits of a man's life into one epic weekend.
Compressed Packaging Redesigns
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