The Meltin’Pot Spring/Summer 2012 campaign features youthful and sporty wardrobe staples, showcased against a projected image backdrop. Starring models Curt and Cris, this advertorial spread is all about energy and fun.
The Italian label launches its latest collection with a cheeky campaign that is not afraid to have a sense of humor. From projected word backdrops to outer-space illusions, this stunning fashion spread is all about standing apart from the crowd.
Captured by the lens of photographer Elza Jo, the models sport the brand's signature sportswear selects, outfitted by stylist Robert Risteski. The collection's laid-back pieces include accented denims, sleek shirting and statement tees. The Meltin’Pot Spring/Summer 2012 campaign highlights versatile and wearable pieces, making for a flawlessly styled wardrobe that is edgy, confident and effortlessly cool.
Stats for Projected Backdrop Advertorials
Trending: Older & Chilly
Research: 4,106 clicks in 221 w
Interest: 4 minutes
Concept: MeltinPot Spring/Summer 2012 Campaign
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: blurred image editorials, immersive brand projections, and ghostly luminous portraits.
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