Everything is melting in this amazing French ad campaign for Perrier, created by Paris-based advertising agency Ogilvy.
Cars, shoes, glass and staircases melt in the hot sun, but just as our heroine is about to melt too, she sees a bottle of Perrier fall from the window into the pool - and of course she follows, catches the bottle and is cooled down. Gosh that was close.
It is a stunning and rather sexy campaign guys and it makes my thirsty.
Stats for Urban Meltvertising
Trending: Older & Average
Research: 4,398 clicks in 366 w
Interest: > 3 minutes
Concept: Urban Meltvertising
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: fashion meltography, classy water gets trashy, and melting moms lose babies in truth campaign.
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