Urban Meltvertising Edit
Stunningly Hot French Ad Shows Cooling Power of Perrier

Everything is melting in this amazing French ad campaign for Perrier, created by Paris-based advertising agency Ogilvy.

Cars, shoes, glass and staircases melt in the hot sun, but just as our heroine is about to melt too, she sees a bottle of Perrier fall from the window into the pool - and of course she follows, catches the bottle and is cooled down. Gosh that was close.

It is a stunning and rather sexy campaign guys and it makes my thirsty.