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Stunningly Hot French Ad Shows Cooling Power of Perrier

By: TrendHead - Published: • References: michael.schlenzig.dk
Everything is melting in this amazing French ad campaign for Perrier, created by Paris-based advertising agency Ogilvy.

Cars, shoes, glass and staircases melt in the hot sun, but just as our heroine is about to melt too, she sees a bottle of Perrier fall from the window into the pool - and of course she follows, catches the bottle and is cooled down. Gosh that was close.

It is a stunning and rather sexy campaign guys and it makes my thirsty. Stats for Urban Meltvertising Trending: Older & Average
Traction: 3,855 clicks in 288 w
Interest: > 3 minutes
Concept: Urban Meltvertising
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: fashion meltography, classy water gets trashy, and melting moms lose babies in truth campaign.