The Josip Kelava Ads for Australia's Melbourne Dance Company

By: Rebecca Byers - Published: Dec 31, 2011 • References: jaykaycreative &
Graphic designer and illustrator Josip Kelava has released a beautiful, dreamy 2012 ad campaign for Australia's Melbourne Dance Company. The poster features a very interesting typeface and charming pastel colours with a sole ballerina pictured. The combination of the font and colors do a good job at catching the eye, truly illustrating the moving art that is dance.

Kelava's vision of the Dance Company's brand identity includes the tagline "where motion is poetry." While imagery of ballet is not often unpleasant, this design does a good job at capturing the dance form's pristine and prim connotations. The barely-legible font face used is true to the tagline, showing that dance is something that can be abstract, but is always elegant. Stats for Barely-Legible Ballet Ads Trending: Older & Average
Research: 3,279 clicks in 229 w
Interest: 2.4 minutes
Concept: Melbourne Dance Company Ads
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: smoking samurai lookbooks, risque ballet photography, and bold ballerina editorials.