Photographer Meghan Petersen takes a look at the not-so-beautiful side of the world of juvenile beauty pageants. There seems to more at play than crowns, smiles and talent competitions.

The Meghan Petersen 'Beauty Pageant' photo project goes behinds the scenes, displaying somewhat disturbing images of very young girls--infants in some instances--who seemed to be forced into a very competitive and judgmental world.

Implications - Beauty is a theme that individuals obsess over since childhood. Many aspire to look glamorous due to images the entertainment industry display and define as the true definition of attractiveness. Consumers are tired of the typical imagery from ads, which makes them feel self conscious. Brands should rethink their strategies and downplay the theatrics for an honest approach that shoppers can relate to.