Mega Ramp Skateboarding
100 Foot Jumps to Become the Standard?
Implications - Brands that associate themselves with a particular sport are not only seen as a clothing label, but as part of a lifestyle. An example of this is shown in the featured article that links the brand DC to the world of skateboarding. The brand gets superstar athletes to endorse its products, creating a unique connection between the brand and lifestyle to appeal to fans of the sport and its athletes.