'Meet Annie: The Girl Who Could Fly' Inspires Creative Problem Solving

By: Jason Soy - Published: Aug 13, 2012 • References: yr & ibelieveinadv
'Meet Annie: The Girl Who Could Fly' is one of those rare ads that inspires and motivates viewers in addition to marketing a product. It follows the story of Annie, a bright-eyed elementary school student with the dream of one day flying. After trying myriad quirky solutions to no avail, she decides what she can’t do physically, she can still do on a silver screen. The commercial then follows Annie as she compiles a video of herself soaring unaided through the air, making viewers also want to come up with creative solutions for everyday problems.

'Meet Annie: The Girl Who Could Fly' was produced by New York creative agency Y&R for Dell. If this ad doesn’t make you want to jump up and cross a life goal off your bucket list, you’re one tough cookie to convince. Stats for Persevering Dreamer Ads Trending: Older & Mild
Research: 721 clicks in 198 w
Interest: > 3 minutes
Concept: Meet Annie: The Girl Who Could Fly
Related: 77 examples / 59 photos
Segment: Females, 12-35
Comparison Set: 28 similar articles, including: airborne jetpack advertising, satirical marketing mashups, and peeled-back earth ads.