The Medicins Sans Frontiers campaign shows that doctors aren't the only professionals needed in hospital camps. While their expertise are certainly necessary, they are often distracted by other duties that should be done by people trained in those facilities. For instance, one tag line reads, "Doctor's aren't taught to fix fuse boxes." But instead of mending wounds, they can be found doing just that if there aren't any electricians, engineers or technicians on site.
Created by Sydney-based ad agency M&C Saatchi, the Medicins Sans Frontiers campaign is a recruitment campaign, but a necessary one. In order to really help those who put their lives on the line every day, hospital camps in times of strife require more than doctors
Stats for Medical Recruitment Ads
Trending: Older & Chilly
Research: 809 clicks in 209 w
Interest: 1.6 minutes
Concept: Medicins Sans Frontiers Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: iconic pet character ads, hilarious miscommunication ads, and broken-down machinery ads.
Medical Recruitment Ads
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