Superstar

The Medicins Sans Frontiers Campaign Asks for More Professionals

By: Meghan Young - Published: May 23, 2012 • References: mcsaatchi and ibelieveinadv
The Medicins Sans Frontiers campaign shows that doctors aren't the only professionals needed in hospital camps. While their expertise are certainly necessary, they are often distracted by other duties that should be done by people trained in those facilities. For instance, one tag line reads, "Doctor's aren't taught to fix fuse boxes." But instead of mending wounds, they can be found doing just that if there aren't any electricians, engineers or technicians on site.

Created by Sydney-based ad agency M&C Saatchi, the Medicins Sans Frontiers campaign is a recruitment campaign, but a necessary one. In order to really help those who put their lives on the line every day, hospital camps in times of strife require more than doctors