This Medicine Packaging Depicts the Balance of Life

By: Michael Nieto - Published: • References: thedieline & designtaxi
This medicine packaging was creatively designed to illustrate the ‘Ups And Downs Of Life.' The design consists of pills that were made by a New Zealand design firm known as Marx Design. The work is titled Uppers & Downers and it focuses on the stage of life through this quirky pill packaging. The focus of the pill plays on the idea of life where the pills signify the balance of how life is portrayed by its use.

Each pill is illustrated with a pink and black color scheme to show the contents of the packing. The pink color signifies the ‘ups’ and the black is the ‘downer’ to define the mood of each person's intake. This clever ad of medicine packaging would make an interesting concept. Stats for Life-Sensing Pill Packaging Trending: This Year & Warm
Traction: 899 clicks in 48 w
Interest: 0.7 minutes
Concept: Medicine Packaging
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: cute message pills, pill-inspired beer packaging, and illustrated meds marketing.