This Medicine Packaging Depicts the Balance of Life

By: Michael Nieto - Published: Jan 15, 2014 • References: thedieline and designtaxi
This medicine packaging was creatively designed to illustrate the ‘Ups And Downs Of Life.' The design consists of pills that were made by a New Zealand design firm known as Marx Design. The work is titled Uppers & Downers and it focuses on the stage of life through this quirky pill packaging. The focus of the pill plays on the idea of life where the pills signify the balance of how life is portrayed by its use.

Each pill is illustrated with a pink and black color scheme to show the contents of the packing. The pink color signifies the ‘ups’ and the black is the ‘downer’ to define the mood of each person's intake. This clever ad of medicine packaging would make an interesting concept.