The British Heart Foundation's Medical Simulator Sparks Emotional Pain

By: Laura McQuarrie - Sep 24, 2015
References: brandingmagazine &
With a name like the 'Heart Attack Simulator,' it's easy for one to assume that this medical simulator app from the British Heart Foundation is designed to elicit a physical response. However, the simulator takes an entirely different approach to raising awareness about the chronic disease.

When visiting the mobile-only site on a device, users are prompted to hold their phones to their chests. Instead of being put in the shoes of someone experiencing the symptoms of a heart attack, the simulator delivers a heartbreaking message. The message reveals the kind of bad news that is delivered to hundreds of people each day, reminding the public how important it is to donate to the foundation so that it can continue its research.

The unexpectedly emotional simulator delivers a hard-hitting message about the realities of the disease.