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Kyle Stopperan's Quirky Campaign for Medical Center of the Rockies

By: Marissa Brassfield - Published:   Updated: Jul 21 2011 • References: stopperangraphics & behance.net
These print ads by Kyle Stopperan for the Medical Center of the Rockies are incredibly cute. Stopperan uses images of a feverish bullfrog, a snarling dog, a bottle of Pepto-Bismol, a skateboarding senior, and a sliding baseball player to illustrate times in which a patient might need to head to the hospital.

I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather!

Implications - Businesses that incorporate the use of endearing animals into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate.

Stats for Feverish Bullfrogs Trending: Older & Chilly
Traction: 3,539 clicks in 276 w
Interest: 4 minutes
Concept: Feverish Bullfrogs
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: healing eco hospitals, hospital fashion, and clinical restaurants.