Media Naranja Sells its Socks in an Unconventional Way

By: Jamie Danielle Munro - Published: May 2, 2014 • References: mcsanoja & packageinspiration
When most socks are taken apart, its not always guaranteed that they will stick together throughout the course of their lifetime, but Media Naranja is hoping to change this.

The company employed the skills of branding designer Maria Sanoja, who can up with a package that would last for an extended period of time. The socks come in a canvas bag, instead of simply being attached with that annoying, tiny piece of plastic. The bags can be washed too, so when it is time to toss the socks into the machine, you can place them in the canvas sac and not worry about pairing them up again afterwards. Considering how many socks mysteriously are lost after the washing process, this is a great way to keep the items together until the end. Stats for Canvas Bag Sock Packaging Trending: Older & Warm
Research: 3,349 clicks in 107 w
Interest: 1.6 minutes
Concept: Media Naranja
Related: 88 examples / 68 photos
Segment: Females, 18-35
Comparison Set: 32 similar articles, including: androgynous molecular branding, earthy product packaging, and microscopic sugar packaging.