The new ad campaign for Medal Paints, ‘The right colour matters,’ was conceived by South African advertising agency Lowe Bull JHB. Illustrated and art directed by Chris Charoux, these humorous ads depict situations where colour matters. Just like when you are picking out the right shade of off-white to paint your living room walls, colour can be a very important indicator.
In the Medal Paints ‘The right colour matters’ ads, copywriter Eoin Welsh coined playful names that give differing meanings and associations to a black-and-white image. Take, for example, the abstract oblong-shaped image: In the left-hand corner are two colours, green and pink. On the green colour it says ‘cucumber’ and on the pink, ‘sex toy.’
Our only problem with the Medal Paints ‘The right colour matters’ ads is in the one shaped like a martial arts belt, wherein ‘Lee’ is brown and ‘Chuck’ is black; it should be the other way around.
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