McDonald's is Opting for Freshly Prepared Meat Patties in Place of Frozen

By: Misel Saban - May 14, 2016
References: mcdonalds & brandeating
McDonald's is set to offer consumers with healthier meal options by introducing freshly prepared meat patties in lieu of frozen ones. The beef is prepared and served within a short window of time, with each burger being made to order rather than pre-heated and served from a warmer. This ensures a level of quality to the fast causal menu, ensuring eaters that the burgers are prepared using fresh ingredients as oppose to frozen.

While the eatery previously relied on frozen meat options to supply its menu, McDonald's is testing out using freshly prepared meat in several locations throughout Dallas. The patties will be prepared and served rather than made, frozen, grilled and kept in a warmer till an order is placed. The fresh patties will be for 4-ounce burger options, such as the Quarter Pounder.