The Zabotoff Meat Dumplings Branding is Ingredient-Focused

By: Michael Hemsworth - Jun 16, 2016
References: behance.net & packagingoftheworld
Classic brands are constantly on the hunt for ways to help enhance the perception they have in the consumer goods market, so the Zabotoff meat dumplings packaging refresh looks to do just that. Focusing on the fresh ingredients used to create the product and the preparation approach behind them, the Zabotoff meat dumpling packaging does away with the person-focused branding of the past.

The packaging was designed by Osina Ekaterina and features an aesthetic focus on the chef's apron on the front in order to convey how the product is created. The fast-paced consumer lifestyles that are being practiced around the world leave little time for users to create their own foods in the kitchen, leaving many to reach for prepackaged options like the Zabotoff meat dumplings.