These Packages Combine Brown Paper, Light Pastels & a Viewing Window

By: Ady Floyd - Jul 21, 2015
References: fuman.co.nz & thedieline
Wilder and Hunt teamed up with design company Fuman to create farm-inspired meal packaging for its new muesli and frozen meal items. The muesli packages use a viewing window on the front of the products to show consumers exactly what the contents is. For the frozen dinners there are images of real food that highlight the contents of the meal box.

The viewing window reveals real ingredients and natural flavors, while the images show the consumer exactly what they are purchasing. To mirror this theme, the package itself is made of brown and black paper with bursts of pastel colors.

The idea for this packaging is to create a transparent image for the consumers. With the rise in demand for farm-to-table products Fuman had to project Wilder and Hunt as a wholesome and all-natural food brand.