The Me to We New Packaging Reflects Where Your Money is Going

By: Jamie Danielle Munro - Published: May 15, 2014 • References: evanmade & packageinspiration
Me to We is a social enterprise that gives back to people around the world by selling socially responsible products and donating half of the money to the charity Free the Children. One product being sold by the company is bracelets for both ankles and wrists, however the packaging didn't reflect why these items were for sale.

Me to We brought in Evan MacDonald to complete the design, which made clear what would happen when purchasing these products. For example, on one package at the top it states "Water, Rafiki, Friend Chain," with the words "give one year of clean water to one person." Underneath this statement is a graphic word collage of the benefits of this purchase, and how it will help someone miles away. Stats for Impact-Focused Branding Trending: Older & Buzzing
Research: 3,732 clicks in 105 w
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Concept: Me To We
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Segment: Females, 18-55+
Comparison Set: 34 similar articles, including: impossibly shaped branding, simply patterned cookie packaging, and fish-like chocolate branding.