New McDonald's Timber Vs Farmer Campaign Competes for Supremacy

By: Josh Mears - Published: Jan 19, 2012 • References: youtu.be & adrants
A battle of epic proportions is breaking out—Timber Vs Farmer, who will concur and be the next new McSandwich ad inspiration? The Timber Vs Farmer ad is produced by TBWA and is a Paris-created commercial showcasing several comical and stereotypical situations in which each of the combatants—one lumberjack, one farmer -- is fighting it out to become the new McSandwich mascot.

McDonalds has an illustrious history in advertising and branding; according to several interdependent studies, Ronald McDonald and/or the golden arches are some of the earliest and most recognizable symbols in the world. The Timber Vs Farmer ad continues the tradition by appealing to funny bones everywhere. Stats for French Fast-Food Wars Trending: Older & Mild
Research: 1,224 clicks in 226 w
Interest: > 3 minutes
Concept: McSandwhich
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: auto brand repositioning tactics, pinata-smashing sneaker ads, and seatless pro-fitness perches.