The McPick 2 Breakfast Deal Lets Consumers Create a Custom Meal

By: Katherine Pendrill - Mar 29, 2016
References: mcdonalds & brandeating
Select McDonald's locations are now offering a McPick 2 breakfast deal, which allows consumers to build the perfect morning meal. Late last year, McDonald's replaced its legendary Dollar Menu with the new McPick 2 promotion. Now the same flexible menu concept is being applied to the chain's breakfast fare.

The McPick 2 breakfast deal allows consumers to select two breakfast items of their choice for one low price. While the items available vary based on location, some popular choices include Sausage McGriddles, Hotcakes, Sausage McMuffins, hashbrowns and the Fruit 'n Yogurt Parfait. The idea behind the promotion is to give consumers the flexibility to build a custom breakfast that suits their individual preferences.

While the McPick 2 breakfast menu is currently limited to select regions, it is likely part of McDonald's ongoing strategy to increase breakfast sales.