Superstar

McLaren Vale Ale Branding Penetrates the Beer Industry

By: Amelia Roblin - Published: Apr 4, 2011 • References: parallaxdesign.au and thedieline
Born of a burgeoning wine region in South Australia, McLaren Vale Ale branding has been designed to be noticed. Marketed amidst a slew of mouthwatering wines, this particular make of beer embodies an elegance appealing to the people who visit the area's vineyards.

The Parallax creative studio is responsible for the marvelous minimal packaging of each bottle, with labels of black, silver and white that front flavorful brews of pale ale and dry lager. A rhythmic pattern of soft polka-dots covers the stickers with an attractive geometry, offering the opportunity for the new logo to make itself clear. Existing as a simple triangle made from six spaced spots, this McLaren Vale Ale branding hints at the letter V and the symbol of grapes that mark its birthplace.