The McDonalds x Colette Collaboration Features Posters and Tote Bags

By: Rebecca Byers - Apr 28, 2015
References: fastcocreate & luxuo
In a continued effort to entice the business of discerning millennial diners, a McDonalds x Colette collaboration has been revealed. The intriguing cobranded experience sees the international fast food chain tapping the hip Parisian retailer for a bit of a brand boost.

The McDonalds x Colette collaboration has born a selection of limited edition items like tees, tote bags, scarves, phone cases and stationary, in addition to a new poster campaign featuring the same set of iconic McDonald's images simplified in a pixelated manner.

It seems that as it is apparent many millennials are cautious when it comes to over-indulging in questionably healthy meal choices, McDonald's may be attempting to realign its brand identity with 'cool' by creating limited supplies of coveted brand merchandise to be adorned ironically.