Uli Hoeness Launches the Nuernburger for McDonald's

By: Holger Mohr - Published: Jun 28, 2010 • References: ulis-nuernburger.de
In July, McDonald’s Germany is going to offer a new snack called ‘Nuernburger’ as a tribute to Germany’s famous soccer manager Uli Hoeness. He used three of the delicious local sausages called ‘Nurnberger Rostbratwurste,’ a bap and some mustard for his creation.

The brandname Nuernburger is a really smart idea because it is a combination of the words ‘hamburger’ and ‘Nuernberg’ (the city which is origin of the sausages).

To promote his product, Hoeness’ company established a new website with many funny videos. Check it out by clicking the links provided. Stats for Sausage Burgers Trending: Older & Average
Research: 4,025 clicks in 308 w
Interest: > 3 minutes
Concept: McDonalds, Nürnberg , Hamburger, Branding , Nürnburger
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: 20 crazy mcdonalds finds, sleek fast food redesigns, and guerilla grocery branding.