In July, McDonald’s Germany is going to offer a new snack called ‘Nuernburger’ as a tribute to Germany’s famous soccer manager Uli Hoeness. He used three of the delicious local sausages called ‘Nurnberger Rostbratwurste,’ a bap and some mustard for his creation.
The brandname Nuernburger is a really smart idea because it is a combination of the words ‘hamburger’ and ‘Nuernberg’ (the city which is origin of the sausages).
To promote his product, Hoeness’ company established a new website with many funny videos. Check it out by clicking the links provided.
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Concept: McDonalds, Nürnberg , Hamburger, Branding , Nürnburger
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