Freevertising is the new guerrilla publicity stunt, and we've fallen for McDonald's McCafé 'Mocha Mondays' hook, line and sinker. From now until August 3, anyone can walk into a participating McDonald's between 7 AM and 7 PM and receive a complimentary 7 oz iced McCafé mocha or 8 oz hot McCafé mocha.
Check out some other free promotional giveaways below.
Implications - Budget-conscious consumers always love a good bargain, and there is no better bargain than "au gratis." Brands that can offer free goods stand to solidify consumer loyalty and ensure top-of-mind awareness as consumers, hoping to tighten their purse-strings, flock to the cheapest options available. If a brand can offer a free good that is also a functional good, they are well on their way to capturing a sizable market.
More Stats +/-
79 Things You Can Get For Free
18 Ways To Get Free Food
Free Fast Food
Free Bikes for Tourists