McDonald's McCafe 'Mocha Mondays' Lets You Get Your Java Kick, Gratis

By: Marissa Brassfield - Published: Jul 19, 2009   Updated: Mar 31 2011 • References: & springwise
Freevertising is the new guerrilla publicity stunt, and we've fallen for McDonald's McCafé 'Mocha Mondays' hook, line and sinker. From now until August 3, anyone can walk into a participating McDonald's between 7 AM and 7 PM and receive a complimentary 7 oz iced McCafé mocha or 8 oz hot McCafé mocha.

Check out some other free promotional giveaways below.

Implications - Budget-conscious consumers always love a good bargain, and there is no better bargain than "au gratis." Brands that can offer free goods stand to solidify consumer loyalty and ensure top-of-mind awareness as consumers, hoping to tighten their purse-strings, flock to the cheapest options available. If a brand can offer a free good that is also a functional good, they are well on their way to capturing a sizable market. Stats for Caffeinated Freevertising Trending: Older & Chilly
Research: 2,624 clicks in 358 w
Interest: 4 minutes
Concept: Caffeinated Freevertising
Related: 23 examples / 18 photos
Segment: Neutral, 18-35
Comparison Set: 9 similar articles, including: 18 ways to get free food, 79 things you can get for free, and free fast food.