McDonald's Offers Happy Meals for Good Grades

By: Going Like Sixty - Published: Dec 10, 2007 • References: inventorspot
More advertising in schools, or less? All over the U.S., administrators are having to answer this question.

"Earlier this month, the Campaign for a Commercial-Free Childhood demanded that McDonald's immediately stop advertising on children's report cards," Inventor Spot said.

McDonalds not only smeared their branding all over report cards at a Florida elementary school, it also offered free Happy Meals to students who received good reports, that included their grades, attendance and attitude.

Budgets are being cut, and a big company like McDonalds comes forward to pick up the tab for an expense in return for a marketing message. Is putting a message on report cards going too far? Stats for Advertising on Report Cards Trending: Older & Chilly
Research: 3,854 clicks in 442 w
Interest: 4 minutes
Concept: Advertising On Report Cards
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
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