Going Like Sixty
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More advertising in schools, or less? All over the U.S., administrators are having to answer this question. “Earlier this month, the Campaign for a Commercial-Free Childhood demanded that McDonald’s immediately stop advertising on children’s report cards,” Inventor Spot said. McDonalds not only smeared their branding all over report cards at a Florida elementary school, it also offered free Happy Meals to students who received good reports, that included their grades, attendance and attitude. Budgets are being cut, and a big company like McDonalds comes forward to pick up the tab for an expense in return for a marketing message. Is putting a message on report cards going too far? References: inventorspotFiled In: |
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Advertising on Report Cards
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McDonald's Offers Happy Meals for Good Grades
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FOUR WAYS TO REACT: vote, favorite, add more examples of Advertising on Report Cards or comment about McDonald's Offers Happy Meals for Good Grades.
| Bianca Bartz on Dec 11, 07 4,521 Trends 3,574 Comments |
This is horrible, it just promotes childhood obesity even more. Rewarding your kids with unhealthy foods is not the right system to recognize achievement. |
Bianca Bartz on Dec 11, 07 4,521 Trends 3,574 Comments
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| Mitchell Fanning on Dec 11, 07 28 Trends 12 Comments |
As a marketing professional I disapprove of this approach...however for some strange reason it doesn't surprise me...only in America! |
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Mitchell Fanning on Dec 11, 07 28 Trends 12 Comments
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| Bianca Bartz on Dec 12, 07 4,521 Trends 3,574 Comments |
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It's VERY smart on McDonalds' part, it's ingenious. For the wellbeing of today's children, I'm against it. |
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Bianca Bartz on Dec 12, 07 4,521 Trends 3,574 Comments
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