Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY)

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CAN YOU GUESS WHAT'S NEXT?

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Going Like Sixty
On: Dec 10, 07
1686 Trends
246 Comments


Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY) [Edit]


Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY) Click for Gallery

More advertising in schools, or less? All over the U.S., administrators are having to answer this question.

“Earlier this month, the Campaign for a Commercial-Free Childhood demanded that McDonald’s immediately stop advertising on children’s report cards,” Inventor Spot said.

McDonalds not only smeared their branding all over report cards at a Florida elementary school, it also offered free Happy Meals to students who received good reports, that included their grades, attendance and attitude.

Budgets are being cut, and a big company like McDonalds comes forward to pick up the tab for an expense in return for a marketing message. Is putting a message on report cards going too far?






Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY)
Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY) 2
Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY) 3


Via: inventorspot  


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Comments:


This is horrible, it just promotes childhood obesity even more. Rewarding your kids with unhealthy foods is not the right system to recognize achievement.

By: Bianca Bartz on Dec 10, 07 | 2897 Trends | 597 Comments

As a marketing professional I disapprove of this approach...however for some strange reason it doesn't surprise me...only in America!

By: Mitchell Fanning on Dec 11, 07 | 52 Trends | 12 Comments

It's VERY smart on McDonalds' part, it's ingenious. For the wellbeing of today's children, I'm against it.

By: Bianca Bartz on Dec 12, 07 | 2897 Trends | 597 Comments



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