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Going Like SixtyGoing Like Sixty
On: Dec 10, 07
2,884 Trends
1,499 Comments

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Advertising on Report Cards Edit

McDonald's Offers Happy Meals for Good Grades


Advertising on Report Cards
McDonald's Offers Happy Meals for Good Grades
Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY) 2

Advertising on Report Cards - McDonald's Offers Happy Meals for Good Grades (GALLERY)
McDonald's Offers Happy Meals for Good Grades
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More advertising in schools, or less? All over the U.S., administrators are having to answer this question.

“Earlier this month, the Campaign for a Commercial-Free Childhood demanded that McDonald’s immediately stop advertising on children’s report cards,” Inventor Spot said.

McDonalds not only smeared their branding all over report cards at a Florida elementary school, it also offered free Happy Meals to students who received good reports, that included their grades, attendance and attitude.

Budgets are being cut, and a big company like McDonalds comes forward to pick up the tab for an expense in return for a marketing message. Is putting a message on report cards going too far?

References: inventorspot

3 Comments: on Advertising on Report Cards








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FOUR WAYS TO REACT: vote, favorite, add more examples of Advertising on Report Cards or add your comment about McDonald's Offers Happy Meals for Good Grades.


This is horrible, it just promotes childhood obesity even more. Rewarding your kids with unhealthy foods is not the right system to recognize achievement.

By: Bianca Bartz on Dec 11, 07   4,210 Trends   2,801 Comments
As a marketing professional I disapprove of this approach...however for some strange reason it doesn't surprise me...only in America!

By: Mitchell Fanning on Dec 11, 07   28 Trends   12 Comments
It's VERY smart on McDonalds' part, it's ingenious. For the wellbeing of today's children, I'm against it.

By: Bianca Bartz on Dec 12, 07   4,210 Trends   2,801 Comments

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